The Marketing Punk Blog

BMW running at 100% capacity, simultaneously irritating suppliers

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BMW’s running full-bore as it strains to double its profit margin within the next five years. Across all 23 of the company’s manufacturing locations, capacity is maxed out at 100-percent, and there’s nary an extra Roundel badge to be had. As BMW pushes for a 10-percent profit margin, they’re also putting the squeeze on suppliers. To the OEMs, it seems that BMW has shifted its focus from quality and innovative…

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