The Marketing Punk Blog

Don’t remember where I was among the many stops during my just completed mega-trip. But I do remember the exchange, more or less. It went like this:

Exec: “But Tom, how do we find out what it is that people really want?”
Tom (after a long pause and a lot of thought—and I’m not kidding): “Ask ‘em.”

Of course I acknowledged that it’s not so easy as that. If you are a close-to-the-vest sort, folks will wonder what your true agenda is—or what seminar you’re just back from. So you’ll just…