The Marketing Punk Blog

If you were heading up the tourism board for Scotland, and you spent $250,000 to have an agency create a new tourism slogan for your country, and your old slogan was “the best small country in the world,” how would you feel about the following slogan, after 6 months of work?

“Welcome to Scotland”

Yes, that’s what $250,000 buys you these days. Becuase I’m such a nice guy, I’ll do some work for free here and give the Scotland tourism board a few other suggestions for free:

“Scotland, Ays…