The Marketing Punk Blog

It’s turning out to be a rough week here in the Eternal City. For months Rome’s taxi fleet has been jockeying for a substantial increase in fares (25%) by means of citywide taxi strikes that make transport difficult, if not, at times, downright impossible. Yesterday, 28 November, the mayor’s office countered the demand of Rome’s tassisti by offering them an 18% fare increase, while at the same time announcing the distribution of 500 new taxi licenses.

Though for 6 of the 8 working hours…