The Marketing Punk Blog

Over the Thanksgiving break I read Alex Roy’s book, The Driver. If you’re a car/rally nerd like me, I’d recommend it. While some of the spiritual aspects of the book get a little annoying, hearing real stories from Gumball and Bullrun made reading the book well worth it.

Not surprisingly, the book ends with Roy’s record setting trip from New York to Los Angeles in 32 hours and 7 minutes, which from a technical and giant-set-of-brass-balls standpoint is pretty phenomenal. Here’s a little…