The Marketing Punk Blog

In keeping with our recent focus on all things Florentine (see this week’s Photo Saturday entry), we offer you Fat David, an image from an advertising campaign created for the German Olympic Sport Committee.

Once ultra-buff, David has become beefy from too many years of standing in one place. Abraham Lincoln, too, has suffered the same fate after so many years sitting in that oh-so-classical pose.

The message? “If you don’t move, you get fat.”

Advertising Agency: Scholz &…