The Marketing Punk Blog

If you’ve been around me as of late, you have likely heard me talk about It’s Always Sunny in Philadelphia. The show is awesome, in a totally twisted kinda sick way. I mean, what other show on TV has a scene like this?

OK, so maybe the Day Man song wasn’t the right example to give you to start, but I swear, this show is great. I mean c’mon, Danny DeVito liked the show so much he asked for a part on it (and got one).

But the important thing here, from a marketing standpoint is this - the only reason I ever watched the show was because it sponsored one of my favorite podcasts, Diggnation. You see, I figured that if the Diggnation guys enjoyed the show, I would too…and I do.

So podcast sponsorship worked for Sunny, and it might work for other marketers too.

Of course, if your product sucks, no need to bother.