Steve Rubel Thinks There is a PPC Recession Coming, Do You?
I ran across an interesting post last night from Steve Rubel claiming that a pay-per-click recession is looming. Steve bases this claim on the following reasons:
- Clutter – too many ads being displayed for search terms
- Declining Relevance of Traffic/Transition to Cost Per Action – advertisers are going to want to pay for action, not clicks, in the future
- Rising Costs – cost per click is getting too expensive
- Marketers Spread the Ball Around – online marketers will move their ads to social media, behavioral targeted ads, etc.
- Search Ads Are Viewed as Untrustworthy – people don’t trust search ads
Steve makes some interesting points, some I agree with but most I don’t. Here’s my comments on the topic:
Posted on Friday October 19th
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