The Marketing Punk Blog

SEO theorist and analyst Michael Martinez put together 20 interesting tips for doing “Hard Core” SEO…which seems to mean doing SEO with the intention of being a better optimizer. Not a bad goal, eh?

A number of Michael’s tips are aimed at proactively improving website rankings such as:

• Redesign your Web site once or twice a year


• Add 5 pages of content to your site every week


• Change the titles on your least successful pages twice a year

Other the tips will help you keep your SEO skills sharp such as:

• Create your own SEO book by collecting your favorite SEO related info and putting it into a .PDF file


• Write 10 blocks of ad copy every week and post them somewhere


• Using only a text editor, code one of your web pages from scratch

There are even tips that will help you to not fall back on the SEO basics (just in case), like:

• Stop using keywords in your URL
• Stop using keywords in your titles
• Define metrics to track that are not Google PageRank, Alexa Rankings, etc.

Michael has some good tips for becoming a better member of the SEO community sprinkled in the list as well.

What I liked about this post is that it challenges people who are optimizing sites to take a broader look at what they are doing and why they are doing it. Even if you only implement a couple of Michael’s tips into your SEO routine, you’ll be proactively working to improve your SEO skills, and that’s a good strategy for long-term success.

Read the whole article, along with the reasons why everything was added to the list here.