The Marketing Punk Blog

Have you ever had a Google AdWords account that seems to be cursed? You know, one of those accounts that seem to land you on the third page of the search results no matter what you bid? Well, the curse might have a lot to do with account’s AdWords history, and a recent blog post from UberAffiliate seems to confirm that having a poor account history with AdWords can decrease your chances of success.

Here’s the set-up. UberAffiliate took two accounts, one was an old account with a lot of rookie mistakes in its past. The second account was fairly new, and had a stellar account history since it was set up with a good knowledge of the ins and outs of AdWords. He then added identical campaigns in both accounts and watched what happened.

The results seemed to be fairly conclusive – using the same bids, the old account with poor history ended up showing ads somewhere on the second or third page of the results with high minimum bids, the newer account with good history showed ads on the top of the first page with very low minimum bids. Pretty cool, eh?

So what can we learn for this test?