The Marketing Punk Blog

One of my daily routines is to go into the InsureMe Commission Junction advertiser account and approve or decline potential publishers. Generally I enjoy doing it since I like seeing all of the different sites and tactics publishers are using. But one thing that really bothers me in the process is that I often don’t have enough information to make a good decision on accepting or declining publishers. Let me explain…

When I look at new publishers, I am primarily looking for the following:

1. At least one website that has something to do with insurance or something related to insurance (cars, health issues, property, finance, etc.)
2. Someone using only approved methods of promotion…meaning no software
3. No incentives being offered (incentive site traffic, even if it is charity incentives, causes more problems for a lead generator like us than it is worth)

Sometimes the approval process is fairly cut and dry. You applied to us with Burburry coat Blogger spam blog? Declined. You use software to drive traffic? Sorry. You label yourself as an incentive site? Buh-bye. You have an insurance related site and promote through search? Welcome aboard!

The problem is the grey area that a good percentage of publishers fall into. For example, you might be a reasonable successful publisher but have yet to build an insurance website, but don’t want to until you have some offers to promote. Now from my end, I will likely decline you, only because I have no way of telling what your intentions are and you have no easy way to tell me them either.

(via InsureMe Affiliate Blog)