Using “Click Here” to Increases Navigational Clickthrough
Copyblogger has an interesting post up today that answers a question I’ve always had, does telling someone to “click here” help or hurt clickthrough rates on a website?
A Marketing Sherpa study looking at the use of “click” in anchor text, using baseline data from the link text “Continue here…” revealed the following:
“Click to continue” had a 8.53% increase in clickthrough rate from baseline
“Continue to article” had a 3.3% increase in clickthrough rate from baseline
“Read more” had a 1.8% decrease in clickthrough rate from baseline
What does this mean for you as an affiliate?
Posted on Wednesday September 19th
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Random stuff from the strange life of a marketing punk.
