The Marketing Punk Blog

I read Jack and Suzy Welch’s column in BusinessWeek recently and they discussed one of the toughest management dilemmas out there - managing creative people. It turns out the online version of the column is an Podcast (very cool BusinessWeek), which is even better than the article since you can really hear how tough the situation is for even two seasoned business professionals.

If you have to manage creatives, if you work with creatives, or you are a creative yourself, give a listen to the Velvet Hammer.